How to Prepare a Custom Packaging Brief

1. Start with the product and sales channel

Share what you are packing, its dimensions and photographs. Explain whether the packaging is used on a retail shelf, carried home from a store, sent directly to customers or presented as a gift. Include everything in the packed order, rather than only the main product.

A paper bag carrying a rigid box, a fabric pouch inside a carton and a mailer containing several products need different fit checks. A photograph or simple packing reference can make that arrangement easier to understand.

2. Make a component list

List each item separately: box, insert, paper bag, pouch, tissue, card, tag, seal and outer shipping pack. Add a quantity, size and artwork version for each. Some components may need more than one size or design for different products in the collection.

Wanxin Pack's standard MOQ is 500 pieces per item for most custom specifications. That applies to the separate production items, rather than a combined total spread across several products. Special materials, structures or processes may require a higher quantity.

3. State which dimensions are known

For boxes, identify internal or external dimensions. For paper bags, include width, gusset and height. For fabric pouches, allow for the space used by the closure and seams. For tissue and printed cards, state the finished sheet or trim size.

If the packaging dimensions are still undecided, send the packed product dimensions and a reference instead. Confirm fit before finalizing the print layout. Artwork prepared for the wrong structure can create extra revision work.

4. Separate materials from decorative finishes

Describe the base material, preferred color, printed logo position and any finish such as foil, embossing or lamination. Share the final artwork and a color reference where available. Treat paper, fabric and label surfaces separately even when they use the same logo.

Keep sustainability or certification requirements specific to the relevant material and project. Any claim intended to appear on the packaging should have supporting information reviewed before it is printed.

5. Choose what the sample needs to prove

A plain structural sample can help check dimensions, opening, closure and fit. A material swatch helps review the feel and base color. A printed sample helps review artwork and finishing. Identify the open decisions so the sample method matches what you need to approve.

For a coordinated set, check the components together using the actual product where possible. Also review care wording, barcode information and QR destinations before approval.

6. Put shipping and timing in the same brief

Provide the destination country and postcode, required arrival date and whether components need to ship together. Ask for the carton quantity, packing dimensions and delivery terms alongside the item prices. Freight can be affected by how the packaging is packed, including whether boxes travel assembled or flat.

Compare quotations on the same basis: quantities, specifications, samples, setup charges, packing and delivery terms. A lower item price alone does not establish a lower delivered project cost.

A short inquiry you can copy

• Product type, dimensions, photographs and sales channel
• Packaging components required
• Quantity, size and artwork version for each item
• Preferred materials, colors, print positions and finishes
• Reference images and final artwork where available
• What needs approval in the sample
• Destination country, postcode and required arrival date

You do not need every detail to start a discussion. Send the available information first, then complete the specification before quotation and production approval.